Renée Mauborgne

Renée Mauborgne



  • Blue Ocean Strategy
  • Knowing a Winning Business Idea When You
    See One
  • Innovation – The Key-Driver of Growth
  • Value Innovation – How to Make It Happen
  • Wealth Creation

What she offers

With Blue Ocean Strategy, Renée brings business audiences a genuinely important breakthrough in strategic business thinking, which is changing the business lexicon across the globe. Taking the ever-changing global picture, she conveys the impact that it is having, and will have, on your organisation.

How she presents

Renée is a very impressive presenter-engaging, energetic and intelligent, with substantive material that can significantly impact your organisation’s performance. Candid and affable, she delivers her message with great clarity and relevance to your own situation.

Renée Mauborgne is a leading authority on value innovation and wealth creation. She is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, the world’s second largest business school and is also co-director of the INSEAD Blue Ocean Strategy Institute. Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Renée co-founded the Blue Ocean Strategy Network, a global community of practice on the Blue Ocean Strategy family of concepts that they created. Mauborgne is a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) and a Fellow of the World Economic Forum at Davos.

Mauborgne is ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. L’Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers,” and noted, “Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.”


  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition (with Chan Kim) (2005)
  • Tipping Point Leadership (2003)
  • Charting Your Company’s Future (2002)
  • Fair Process: Managing in the Knowledge Economy (2000)
  • Knowing a Winning Business Idea When You See One (2000)
  • Creating New Market Space (1999)


  • In 2014, Mauborgne, along with her colleague W. Chan Kim, received the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms
  • Winner of several Case Centre awards including “All-Time Top 40 Bestselling Cases” in 2014, “Best Overall Case” in 2009 across all disciplines and “Best Case in Strategy” in 2008
  • Named Among the World’s Top Five Best Business School Professors in 2013 by MBA Rankings
  • Selected as one of the World’s 50 Best Business School Professors in 2012 by
  • 2011 Thinkers50 Strategy Award
  • Selected for the 2011 Leadership Hall of Fame by Fast Company Magazine
  • Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of “Strategie d’entreprise”
  • Nobel Colloquia Prize for Leadership on Business and Economic Thinking 2008
  • 2007 Asia Brand Leadership Award
  • Eldridge Haynes Prize, awarded by the Academy of International Business
  • Eldridge Haynes Memorial Trust of Business International


“The results are stunning, simply stunning.”

“By making strategy easier to visualize, Value Innovation enables more people to contribute meaningfully to strategic planning conversations.”

“Before bringing Value Innovation to our company, we concentrated on making marginal improvements. Now we are able to create businesses based on a new concept that our competitors have not yet thought of.”

“Renee gave a very good performance. She was eloquent and her presentation was inspiring and very interesting.”

Presentation Languages: English

To book Renée Mauborgne Call (+90) 216 332 44 44

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