Peter Hinssen

Peter Hinssen



  • How to Become a Phoenix: How Corporates can Reinvent Themselves for The Never Normal World
  • The Hourglass Model: Balancing your Existing Business with Radical Innovation
  • The New Normals in the Global Technological Landscape
  • Models of Disruption and Models of Corporate Innovation that Work
  • The Future of Work, Leadership, Psychological Safety and Cognitive Diversity
  • The Geopolitics of Technology
  • The Future of Society, the Tension Between the Individual and the Collective

What he offers

Peter shares his focus on the consumer adoption of technology, on the impact of the networked digital society and on the alignment between business and IT. He helps organisations to understand and leverage how digital has disrupted entire industries and business models. Through disruptive, organisational and digital inspiration, he helps them to survive the fast flowing network our environment has become and shows them how they can thrive in it.

How he presents

His presentations are always a wake-up call, making you think about things differently. Peter is a born entertainer, mixing humor with personal anecdotes and insights in the way IT and business work.

Peter Hinssen is a serial entrepreneur, adviser and keynote speaker on the topics of radical innovation, leadership and the impact of all things digital on society and business.

Peter is the author of five bestselling business books. ‘The Phoenix and The Unicorn’ (March 2020) is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. ‘The Day After Tomorrow’ (June 2017) is about surviving in times of radical innovation. ‘The Network Always Wins’ (2014) explains how and why companies have no choice but to become a network when the outside world has evolved into one. In ‘The New Normal’ (2010), Peter writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. ‘Business/IT Fusion’ (2008) is a guide about how to solve the conflict between business and IT. Peter is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.

Peter has given numerous keynote speeches around the world, among which those for Google Think Performance, Nimbus Ninety, Gartner, NEXT Berlin, Tedx, PayPal, MasterCard, Microsoft, CIO City, SAS, Accenture and Apple. He lectures at renowned business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. He is also a multiple board advisor on subjects related to innovation and technology.

For more than fifteen years, Peter led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes. Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Peter’s current company nexxworks helps organisations become fluid, innovate and thrive in The Day After Tomorrow.


  • The Phoenix and the Unicorn, 2020
  • The Day After Tomorrow, 2017
  • The Network Always Wins, 2014
  •  The New Normal: Explore the Limits of the Digital World, 2010
  •  Business/IT Fusion, 2008

Presentation Languages: English

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