Dan Ariely

Dan Ariely



  • Marketing and Innovation
  • Consumer Behaviour
  • Electronic Commerce
  • Leadership and Management
  • Human Resources
  • Financial Services

What he offers

A behavioural economist, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act? and why they act? in all kinds of business and economic environments, and what this means for business innovation, strategy and marketing. With content from his groundbreaking work, Ariely presents often humorous and peculiar research findings that provide new insights into human behaviour – that will help make better decisions as an individual, a corporation and as a society.

How he presents

As a speaker, Dan Ariely has a natural and unique talent for turning his research into vignettes that are fun, relevant and engaging, and for delivering the results in a genuinely charming, original and often comical way.

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Fuqua School of Business, Duke University. He is a founding member of the Center for Advanced Hindsight at Duke University and also the co-founder of BEworks. Dan Ariely’s groundbreaking experimental research and prolific writing has made him one of the most prominent leaders in the field of behavioral economics; an interdisciplinary science combining psychology, and economics to understand human behavior and decision-making. Dan’s writing on irrational decision-making in the marketplace has been featured in the most prominent academic journals and in a variety of popular media outlets such as the New York Times, Wall Street Journal, Washington Post, and the Boston Globe, among many others.

After obtaining his PhD degree, he taught at MIT between 1998 and 2008, before returning to Duke University as James B. Duke Professor of Psychology and Behavioral Economics. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. Although he is a professor of marketing with no formal training in economics, he is considered one of the leading behavioral economists.


  • Irrationally Yours (2015)
  • The Honest Truth About Dishonesty (2012)
  • The Upside of Irrationality (2010)
  • Predictably Irrational (2008)


  • 2011, IBM Faculty Award Recipient
  • 2010, William F. O’Dell Award
  • 2009, University of North Carolina at Chapel Hill Psychology Department Distinguished Alumni Award
  • 2009, Finalist for the 2009 Long Term Impact Award from INFORMS Society
  • 2008, IgNobel Award in Medicine
  • 2003, Society for Consumer Psychology: Early Career Contribution Award
  • 2002, Rothschild Memorial Symposia, The Institute for Advanced Studies: The 13th Summer School in Economic Theory on behavioral Economics
  • 2001, “2000 Best Paper Award” for John G. Lynch and Dan Ariely “Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution” from the Marketing Science Institute
  • 2000, Judgment and Decision Making Society: Hillel Einhorn New Investigator Award
  • 1998, John A. Howard American Marketing Association Doctoral Dissertation Award
  • 1995-96 L. L. Thurstone Psychometric Laboratory Graduate Student Award

Presentation Languages: English

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