Al Ries

Al Ries



  • Positioning
  • Laws of Branding
  • Product Launching
  • Internet: The Third Retail Revolution
  • The Fall of Advertising and the Rise of PR

What he offers

In a brand conscious world, he is supremely placed to advise you on strategies that transform products and services to market leaders. Ripe for today’s market he reveals why a narrow focus is essential to owning a category in the consumers’ mind and the potential power of your Internet brand.

How he presents

Energy and dynamism combine effortlessly with his compelling messages. You will be both challenged and enthused.

Al Ries is Chairman of Ries & Ries, an Atlanta based marketing firm that has done strategic work for many major corporations around the globe. He is widely recognised as one of the world’s leading experts in marketing and has written a number of best-sellers about the subject.

With a wealth of experience Al shows decision makers how to develop business strategies to transform any product or service into a world-class brand. He shows why companies need to narrow the focus in order to own a category in the consumer’s mind and how to build an Internet brand.

Al attended and graduated from DePauw University in Greencastle, Indiana with a degree in liberal arts in 1950. After school, he accepted a job in the advertising and sales promotion department of General Electric. After working as account manager and supervisor in advertising agencies, he founded his first advertising agency Ries Cappiello Colwell in 1963. In 1972, Al Ries (with Jack Trout) wrote a three-part series of articles on ‘positioning’ for Advertising Age magazine. In 1979, the agency’s name was changed to Trout & Ries Advertising with Al as Chairman.

Eight years after the original positioning articles were published, Al Ries (with Jack Trout) wrote his first book entitled ‘Positioning: The Battle For Your Mind’ published in 1980. ‘Positioning’ has become an industry classic, with estimated sales of over one million books. It is one of the best selling advertising books of all time. In 1999, Al was named one of the 100 most influential public relations people of the 20th century by PR Week magazine. He also was profiled in Business Week magazine. Al currently writes a monthly marketing column for

Al Ries is a brilliant marketing strategist and an experienced speaker in great demand around the globe by decision makers eager to benefit from his considerable expertise.


  • Visual Hammer (2015)
  • Battlecry (2015)
  • War in the Boardroom (with Laura Reis) (2009)
  • Marketing Warfare (with Jack Trout) (2005)
  • Focus (2005)
  • The Origin of Brands (with Laura Reis) (2005)
  • The Fall of Advertising & The Rise of PR (with Laura Reis) (2004)
  • The 22 Ummutable lwas of Branding (with Laura Reis) (2002)
  • The 11 Ummutable laws of Internet Branding (with Laura Reis) (2001)
  • Positioning (with Jack Trout) (1980)

Presentation Languages: English

To book Al Ries Call (+90) 216 332 44 44

email us or fill our request form

Other speakers you may consider