Seda Genç, who is one of the pioneers of neuromarketing in Turkey, explains consumer behaviors and neuromarketing through her knowledge and experiences in the framework of the disciplines related to human and economy and gives attendees different perspectives. She contributes to the development of this field with national and international studies and creates awareness.
- The Path to the Heart of Your Customers Passes Through the Brain!
- User Experience & Neuromarketing in Digital World (NeuroDigital)
- The Secret Recipe of Persuasion
- Neuromarketing for Social Media & Netnography
- Neuromarketing Strategies in E-Commerce
- The Future of Marketing & How to Become a T-shaped Marketer
What she offers
How she presents
Contrary to boring marketing presentations, attendees are attracted with more entertaining language and rich content.
Seda Genç graduated from Yildiz Technical University with a bachelors degree in Statistics. She received her master degree in Marketing Communication from Istanbul Bilgi University. She started her career by working as a freelancer web and graphic designer during university years. Along with her master education, she started to work in the field of marketing psychology and neuromarketing. She certified by many international neuromarketing, neuroeconomics and marketing psychology courses.
She worked in both multinational and local companies in different positions. During her IBM career, she worked as a Brand Systems Leader and Country Digital Marketing Manager. She also worked at Garanti Bank and Tmob as a Marketing Communication Supervisor.
During her professional career, she managed many projects in terms of brand management, digital marketing and marketing communication. Then, she decided to combine her knowledge and experiences since 2009 to provide marketing insights to the companies. In 2015, she founded Neuro-mar Neuromarketing & Communication Consultancy. Now, she is advising people and consulting to the companies to find the best strategies going to their consumers’ heart. She is also the founder of Nöropazarlama Akademisi (the first neuromarketing Academy in Turkey). With the aim of this brand, she gives trainings in Turkey to create awareness in this field of marketing.
She attends to seminars and conferences as a speaker. She writes about neuromarketing and consumer behaviours on her blog, and reputable channels; Harvard Business Review, Pazarlama Türkiye and Pazarlamasyon.
She is interested in personel development and leadership topics. She has the competency of NLP Master Pracititioner. She is also certified by Microsoft as an Innovative Educator.
She organizes neuromarketing events and meetups in order to meet people interested in neuromarketing and create awareness in this emerging field of marketing.
Presentation Languages: Turkish, English