No stranger to controversy Oliviero Toscani has gained a reputation as a unique, masterful and highly creative individual. Being able to communicate in ways unthinkable to a traditional multinational corporation his presentations provide fascinating insights into the mindset of a true pioneer. Toscani’s work may be a form of cynicism, or it may be a vehicle for stirring up debate around social issues. Or it may be both.
- The True Colors of Oliviero Toscani
- Realizing Advertising’s True Potential
- Branding & Marketing
- Modern Communication
- Creativity & Innovation
- The Power of the Media
What he offers
How he presents
Oliviero Toscani is a frank and passionate speaker and a truly colourful character, very comfortable with the seeming contradictions in his nature.
Oliviero Toscani’s internationally recognised work includes corporate images and advertising campaigns and was the creative force behind some of the most successful brands including Benetton, Esprit, Valentino, Chanel, Fiorucci. Most of the Benetton advertising campaigns were institutionals for the brand, always composed of rather controversial photography, usually with only the company logo “United Colors of Benetton” as caption. A long-term Tuscany resident, in 2003 he created in collaboration with Regione Toscana a new research facility for modern communication called ‘La Sterpaia’.
Oliviero Toscani has worked as fashion photographer in the pages of magazines such as Elle, Vogue, GQ, Harper’s, Esquire and Stern among others. In 2005, five years after his resignation from Benetton, he sparked controversy again with his photographs for an advertising campaign for the men’s clothing brand ‘Ra-Re’. In 1993, he invented, founded, and directed Fabrica, the international center for research in the arts of modern communication. In 1990 he conceived, created and directed Colors, the world’s first global magazine, making of it a cult magazine, which set a trend for a lot of new editorial and communications projects. For his work he has won numerous awards.
- Moriremo Eleganti (2012)
- Guy Bourdin: Polaroids (with Guy Bourdin) (2010)
- Workwear: Work Fashion Seduction (with Olivier Saillard) (2009)
- Gay Pride (2006)
- 1000 Objects: Extra-Ordinary Everyday Things English (German Edition) (with Colors Magazine) (2000)
- 4 lions d’or at Cannes Festival
- Unesco Grand Prix
- Twice the Grand Prix d’Affichage
- Numerous Awards from Art Directors Club Worldwide such as New York, Tokyo, Berlin & Milan
Presentation Languages: English, Italian, French, Spanish