As a renowned marketing strategy expert Niraj Davar talks about shifting the strategy from products to customers and highligths the strategies for emerging markets.
- Brand Strategy
- Marketing Strategy
- Strategies for Emerging Markets
What he offers
How he presents
His brilliant presentations and his energetic and fresh speaking style make Niraj Davar a sought-after speaker at conferences around the globe.
Niraj Dawar, Professor in marketing at the Ivey Business School, is a renowned marketing strategy expert who has also been on the faculty of leading business schools in Europe and Asia. He works with senior leadership in global companies and has executed assignments for BMW, HSBC, Microsoft, Cadbury, L’Oreal, and McCain on three continents, as well as with start-ups in the biotech and information space. His publications have appeared in the Harvard Business Review, the M.I.T. Sloan Management Review and in the leading academic journals. His press commentary has appeared in the Financial Times, the International Herald Tribune, and theGlobe and Mail.
Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France. He was also visiting scholar at the Hong Kong University of Science and Technology during the fall of 1994 and 1995. During the Spring of 2000, he was the William Davidson Visiting Research Professor at the University of Michigan Business School. During the 2005-2006 academic year, he was Visiting Professor at INSEAD’s Asia campus in Singapore.
- Tilt: Shifting Your Strategy from Products to Customers (2013)
Presentation Languages: English