Niki Lauda

Niki Lauda



  • The Will to Win
  • Calculating Risks
  • Motivation
  • Teamwork

What he offers

Drawing upon his experiences both as a world class racing driver and businessman, Niki entertains his audiences with his presentations in which he shows the importance of teamwork, motivation and success.

How he presents

Niki Lauda is a sought after speaker at company conferences and seminars around the globe. His entertaining and motivational presentations make him a popular choice.

Niki Lauda is probably known as one of the best Formula 1 racing drivers the sport has ever seen. This three-time World Champion survived one of the worst, fiery crashes ever seen in Formula 1 only to walk away from a near-certain 4th title in 1976. His triumphant second career in the mid-1980s with McLaren saw Lauda as the elder statesman of F1 and the tutor of young “Professor” Alain Prost.

Lauda retired from motor racing in 1985 and switched his attention to his second passion in life, namely aviation. An aviation entrepreneur, he has founded and run two airlines (Lauda Air and Niki). Since 2012, he acts as non-executive chairman of the Mercedes AMG Petronas F1 Team. He is also Bombardier Business Aircraft brand ambassador. He was also a consultant for Scuderia Ferrari and team manager of the Jaguar Formula One racing team for two years. He has long been employed by the German TV as the resident pundit for their coverage of Formula 1 racing.


  • Reden wir uber Geld (2015)
  • Das dritte Leben (1996)
  • To Hell and Back (1987)
  • Meine Story (1986)
  • The New Formula One: A Turbo Age (1984)
  • My Years With Ferrari (1977)
  • The Art and Science of Grand Prix Driving (1975)

Presentation Languages: English, German

To book Niki Lauda Call (+90) 216 332 44 44

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