Martin offers audiences a wealth of insight into marketing and branding strategies and explains the importance of innovative marketing techniques and how to achieve that all important customer brand loyalty.
- Branding and Positioning
- Innovative Marketing Strategies
- Corporate Social Responsibility
- The Role of Business in Society – What Makes a Good Company
What he offers
How he presents
An informative and entertaining speaker, Martin’s inspirational presentations are filled with a veritable wealth of useful and proven ideas delivered in an easily digested formula.
Martin Glenn is a veteran of industry and has built up a reputation for making well-loved British brands more dynamic, competitive and international in their reach. He is the CEO of the English Football Association and prior to this Martin was the CEO of United Biscuits and has worked on some of the UK & Europe’s biggest food brands in his 30 years in the food industry. In 2006, Martin joined Birds Eye Iglo where he led the turnaround of the Group and in October 2010 the Group acquired Findus Italy from Unilever – a move which took the total company size to Euro 1.5bn.
Martin was President of PepsiCo UK, a merger of Walkers Snacks Foods, Pepsi Cola, Tropicana and Quaker Foods. PepsiCo UK had a turnover and profits approaching $450m. Martin was also President of Walkers Snack Foods, whom he joined in 1992, working his way up from Director of New Product Development to Vice-President of Marketing, where, in 1985, he introduced the on-going, highly acclaimed, Gary Lineker advertising campaign and launched the ‘Doritos’ brand. He was responsible for the dramatic growth of Walkers Crisps and became President of PepsiCo in 1998.
- Walkers Crisps: The Best Job in the World (2005)
- Martin was voted the UK’s most influential marketer by Marketing Magazine (2004)
- Marketing Week’s Chief Executive of the Year (2003)
“Martin was excellent, giving a superb performance, with very relevant and interesting content.”
Presentation Languages: English