Prof. Brynjolfsson’s research and teaching focuses on how businesses can effectively use information technology (IT) in general and the Internet in particular. His recent research examines intangible assets, information worker productivity, the Long Tail in digital goods, and business process replication. He lectures and consults worldwide on Internet strategy, pricing models and intangible assets to audiences interested in the business and economics of information technology.
- The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies
- Big Data and Data Driven Decision Making
- Competing in the Age of Omnichannel Retailing
- Using IT to Drive Innovation
- Productivity and Employment in the Digital Economy
- Internet Commerce and Competition: The Long Tail
- Race Against the Machine: How the Digital Revolution is Transforming Employment and the Economy
What he offers
How he presents
In his concise, valuable presentations, Erik Brynjolfsson skilfully provides a wealth of evidence about the effects of business investments in information technology on companies and the overall economy.
Erik Brynjolfsson is the Director of the MIT Initiative on the Digital Economy, the Schussel Family Professor at the MIT Sloan School, Research Associate at the NBER, and Chairman of the MIT Sloan Management Review. At MIT, he teaches courses on the Economics of Information and the Analytics Lab.
Professor Brynjolfsson was among the first researchers to measure the productivity contributions of IT and the complementary role of organizational capital and other intangibles. His research also provided the first quantification of the value of online product variety, often known as the ‘Long Tail’ and developed pricing and bundling models for information goods. Brynjolfsson’s research has appeared in leading economics, management and science journals and has been recognized with ten Best Paper Awards and five patents. He is editor of SSRN’s Information System Network and has served on the editorial boards of numerous academic journals as well as the Academic Advisory Council of the Federal Reserve Bank of Boston. Professor Brynjolfsson holds Bachelors and Masters degrees from Harvard University in Applied Mathematics and Decision Sciences and a PhD from MIT in Managerial Economics. He has also taught at Harvard and Stanford.
- Some Estimates of the Contribution of Information Technology to Consumer Welfare (2015)
- Network Externalities in Microcomputer Software (with Chris F Kemerer) (2015)
- The Second Machine Age (with Andrew McAfee) (2014)
- Race Against The Machine (with Andrew McAfee) (2011)
- Wired for Innovation (with Adam Saunders) (2009)
- Understanding the Digital Economy (with Brian Kahin) (2002)
- Strategies for eBusiness Success (with Glen Urban) (2001)
- Winner of Digital Thinking Award of Distinguished Awards for 2015 of Thinkers50
- eBusiness Executive of the Year Award, eBusiness Association of New York (2001)
- John D.C. Little Award for Best Paper in Marketing Science (1999)
- Center for Telecommunications Management Dissertation Award (1989-90)
“An electrifying keynote by MIT Sloan professor and author Erik Brynjolfsson. Brynjolfsson had a huge audience in the palm of his hand as he described what he termed the ‘second machine age’.”
“Thank you so much for coming to tell the story of The Second Machine Age. You delivered an electrifying presentation. The feedback I’ve heard from attendees has been nothing short of ‘that was amazing!'”
“Your presentation on “Automation’s Impact on the Knowledge Worker” was exactly what we needed to launch the discussion. It was powerful, insightful, and was thought provoking for all in the room. We have had nothing but positive feedback.”
“Insightful and empirical information about the impact of digital technology on business. Entertainingly and convincingly presented. Erik is generous with his time and his expertise, and presents with authority and humor.”
“Very engaging topic that fit well with our retail model and desire to innovate. Not too cerebral for the mixed audience. Kept everyone entertained. Thought provoking. A lot of good post presentation feedback.”
Presentation Languages: English